Core Values

Core Values

We the associates of PINNACLE HOTEL GROUP are dedicated to:

Guest Satisfaction

This commitment is based on the recognition that success in the lodging business cannot be achieved without making a serious and genuine commitment to meeting and exceeding customer satisfaction.

Associate Satisfaction

“As we treat our associates so shall they treat our customers”. Successfully delivering customer service on a consistent basis dictates that the enterprise keeps its focus on associate satisfaction.

Open and Free Flow of Information

For the enterprise to operate efficiently, continuously promote and nurture an environment of open, honest, direct and timely communications at all times.


Sustained success warrants that the entire organization is committed to delivering exceptional operating results.


We recognize and appreciate that accountability means all associates take ownership for results and outcomes. We further understand that accountability requires providing necessary resources.