PHG acquires Fairfield Inn and Sleep Inn – Fayetteville, AR

LITTLE ROCK, AR – DEC 29, 2014 – Little Rock-based hotel management company Pinnacle Hotel Group’s portfolio grows by two more properties.  PHG is pleased to announce the acquisition and management contract for two new properties in Northwest Arkansas.

On 12/29/14, PHG thru its own subsidiary, Northwest Arkansas Hospitality & Lodging acquired the Fairfield Inn – Fayetteville. The Fairfield is a 61 unit limited service hotel near Fayetteville’s Medical Park. The hotel will undergo an extensive renovation and scheduled to reopen as the new LaQuinta Inn & Suites by May 1st, 2015.

“This is Pinnacle’s first property with the LaQuinta brand and we are excited about this new relationship with the Dallas, Texas based franchisor.” says Shawn Govind, Director of Development.

In addition, Pinnacle Hotel Group earned its first 3rd party management contract with HSB Shiv, LLC, owner of the Sleep Inn Fayetteville, AR. PHG will be managing the 61-unit property also based in the medical park corridor of Fayetteville. The Sleep Inn will receive some minor lobby and public area upgrades to keep the hotel consistent with the Brand’s new vision “Design to Dream” and will continue to operate as the Sleep Inn brand under a license agreement with Rockville, MD based franchisor, Choice Hotels International.


About Pinnacle Hotel Group
Based in Little Rock, Arkansas, Pinnacle Hotel Group is a privately-held hotel management and development company with a growing portfolio made up of 8 hotels serving different global brands including Hilton Hotels Worldwide and Marriott International. The mission of Pinnacle Hotel Group is to own and excel, through team work and customer focus, in operating premium branded limited and full service hotels in Arkansas. For more information on Pinnacle Hotel Group and its services, please visit

About Sleep Inn – Choice Hotels International
Sleep Inn is part of Choice Hotels International, one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,300 hotels, representing more than 500,000 rooms, in more than 30 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally. For more information on Choice Hotels, visit the company’s Website at