Manage

Increase revenue and protect profits with the support of a proven hotel management team.

Why use PHG for management?

A hotel property that is well-managed will maximize revenue, increase staff productivity and engagement, and provide your guests the best experience possible. It’s truly a win-win for everyone. Managing your property well will help you avoid costly mistakes that, if left unchecked, will harm your business over time.

As a strategic partner of Hotel Equities, Pinnacle leverages the strength of a best-in-class operating platform, tech-forward tools and resources, and in-market operational expertise. This strategic partnership combines Pinnacle’s ownership and development acumen with Hotel Equities’ award-winning management capabilities, ensuring every property is positioned for sustained growth, superior performance, and long-term success.

Meet the Team

See PHG Management Portfolio

Hotel Equities Management Services

Case Studies

12

hotels managed

500 +

associates employed at our offices

1250 +

rooms offered to our guests

4

experienced partners

Our Services

Sales & Marketing

We drive growth through strategic, targeted sales and marketing initiatives designed to increase visibility, attract the right guests, and maximize revenue for your property.

RFP Request

Operations

Efficient operations are the foundation of profitability. With over 40 years of combined experience, we implement proven systems and processes that enhance performance, streamline workflows, and elevate the guest experience.

Revenue Management

We optimize pricing strategies and market segmentation to align with your brand and competitive position. Whether focused on group, corporate, or transient demand, we develop data-driven strategies that deliver results.

Group Purchasing

Through the strength of our portfolio, we secure preferential pricing and premium partnerships. Our scale allows us to deliver exceptional value while maintaining the highest standards of quality.

Accounting

Financial clarity is essential to enduring success. Our team provides meticulous oversight, ensuring accuracy, transparency, and a sharp focus on key performance indicators to support strategic decision-making.

Human Resources

We believe exceptional service begins with exceptional people. Our tailored HR strategies foster a culture of engagement, elevate employee satisfaction, and cultivate long-term retention.

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Food & Beverage

We shape food and beverage experiences that are both refined and memorable. By blending operational expertise with a strong sense of place, we create concepts that delight guests while enhancing overall performance.

“Pinnacle is comprised of an excellent management team with many years experience in the hotel industry. Their attention to detail, customer service, and forecasting is top notch in the business which is shown by the premium hotel portfolio they’ve built and sustained. It has been a pleasure working with this group over the past 5 years and I look forward to what the future holds for them.”
Matt Cramblett- AVP, Commercial Lending
Relyance Bank